• Extending a Brand Narrative to Include Expanded Capabilities

    When a growing research organization needed a brand refresh, Instigator developed and implemented a cohesive identity across all divisions of the company. The Opportunity The Mapi Group is a Patient-Centered Research organization that supports Life Science companies by providing health research and commercialization services. Throughout over 40 years of business, the Mapi Group has grown […]

  • Extending A Corporate Identity Into A Full Communications Plan

    After the development of a new corporate identity package, Marken tapped Eye Integrated to bring their new brand to life across a wide range of communications outlets. The Opportunity Marken underwent a rebranding effort to both modernize their communications and to introduce the company to a new sector of the industry. After the development of […]

  • Uniting A Complex Company Through A Unifed Corporate Identity

    Patheon called upon Instigator to create a unified brand that would consolidate the company’s marketplace presence and supply a consistent consumer experience for clients. The Opportunity Over the years, Patheon had grown quickly through the relentless acquisition of manufacturing sites from pharmaceutical companies or other contract manufacturing companies. However, this type of growth often brings […]

  • Raising Awareness Of A Product…And A Condition

    An exciting new women’s health product was coming to market, and Instigator created an extensive campaign to organically raise awareness among patients. The Opportunity Women who suffer from bacterial vaginosis currently have two treatment options: one that’s effective but prone to causing side effects, and one that has fewer side effect but is less effective. […]

  • Realigning A Brand And Making It Shine

    After Instigator devised a new visual look for a CRO, we created an impactful website that clearly communicated their service offering. The Opportunity YPrime, a CRO that focuses on eclinical solutions for trials, had turned to Instigator for a successful brand workshop and visual refresh. Once the new brand identity had been rolled out, we […]

  • Announcing An Expansion In Style

    When a global logistics company acquired a specialized provider, they turned to Instigator to tell the story of its expanded capabilities in a clear but memorable way. The Opportunity Instigator has served as the agency of record for global logistics company MNX for several years. When they acquired Logical Freight Solutions, an international healthcare logistics […]

  • Raising Awareness Ahead Of A Clinical Trial

    When a small pharma company brought their women’s health product to trial, Instigator developed branding and marketing initiatives that helped them meet their clinical trial’s recruitment goals. The Opportunity Fervent Pharmaceuticals is dedicated to addressing women’s health issues by meeting unmet needs associated with menopause, especially hot flashes and night sweats. The company developed a […]

  • Launching A New Dosage Form For Under-served Patients

    When a pharma company developed a new formulation of spironolactone, Instigator helped brand, launch, and market the product. The Opportunity Spironolactone, a potassium-sparing diuretic usually taken in tablet form, is often prescribed to patients with chronic heart failure, edema, or hypertension. However, many of these patients also suffer from dysphagia, or difficulty swallowing, due to […]

  • Reducing Tablet Size and Increasing Efficiency

    When a pharma company encountered problems manufacturing a high-volume product, Instigator stepped in to help optimize production efficiency. The Opportunity During the high-volume manufacture of a new product, a pharmaceutical company found that a hydroscopic active ingredient caused the product to pick in the tablet press tooling. Because the tablet was already large, there was […]

  • Overcoming Difficult Formulation Challenges

    Instigator helped a small pharma company develop an effective manufacturing process for an orally dissolvable tablet with strict production requirements. The Opportunity With a bitter active ingredient, the creation of an orally dissolvable tablet proved to be a challenge for the pharmaceutical company manufacturing it. Additionally, the tablets needed to comply with a strict set […]