After the development of a new corporate identity package, Marken tapped Eye Integrated to bring their new brand to life across a wide range of communications outlets.
The Opportunity
Marken underwent a rebranding effort to both modernize their communications and to introduce the company to a new sector of the industry. After the development of a new corporate identity package, Marken named Instigator their agency of record, tasking us with bringing their new brand to life.
The Process
Instigator worked tirelessly to develop, produce, and roll out the rebranding. During a very hectic six month period, we created a fully integrated website, brochures, sales sheets, case studies, stationery, a tradeshow booth, multiple logos, numerous collateral materials, interactive presentations, and much more.
More importantly, we worked with Marken’s CEO and senior leadership to help further develop their brand position and ensure that everything we created was in line with how Marken wanted to be seen in the marketplace.
The Result
Instigator served as Marken’s agency of record, leading up to their purchase by UPS.
